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	<title>Susan Waldes</title>
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	<description>SEM, SEO, eCommerce and General Blather</description>
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		<title>5 Geo-Targeting Scenarios You Probably Haven&#8217;t Thought Of</title>
		<link>http://www.susanwaldes.com/5-geo-targeting-scenarios-you-probably-havent-thought-of/</link>
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		<pubDate>Fri, 12 Aug 2011 00:05:16 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[geotargeting]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.susanwaldes.com/?p=41</guid>
		<description><![CDATA[Adwords geo-targeting feature is a no-brainier for any local business or business that serves a specific footprint. It is also imperative for multinational companies to target the correct market and associate language for global advertising. However, geo-targeting can also be used in many ways that are less obvious too &#8211; here are 5 that you may not have [...]]]></description>
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		<title>10 Reasons to Always Advertise on Your Brand Keyword</title>
		<link>http://www.susanwaldes.com/10-reasons-to-always-advertise-on-your-brand-keyword/</link>
		<comments>http://www.susanwaldes.com/10-reasons-to-always-advertise-on-your-brand-keyword/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:18:20 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[reputation mangement]]></category>
		<category><![CDATA[sem]]></category>

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		<description><![CDATA[Clients sometimes present the argument, &#8220;Why would I pay to advertise on my brand keyword when I come up #1 for organic anyhow?&#8221; Here are 10 reasons to always use your brand name and brand terms as keywords in your paid search campaigns and the smart ways to execute them to get amazing results. A [...]]]></description>
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		<title>Tip For Sharing Advanced Segments in GA</title>
		<link>http://www.susanwaldes.com/tip-for-sharing-advanced-segments-in-ga/</link>
		<comments>http://www.susanwaldes.com/tip-for-sharing-advanced-segments-in-ga/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:06:52 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[advanced segments]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[tips]]></category>

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		<description><![CDATA[Ever tried to share an advanced segment you created and get the response, &#8220;This is the wrong site&#8221;? Sometimes that is fine, if you just want to share a certain way to slice the traffic. But, if you want to share a specific segment for a specific site, there is a workaround. Grab the link [...]]]></description>
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